What is Tech PR? Top 10 Tech PR Agency in Vietnam in 2026
Table of Contents
Vietnam now has 5,500+ tech startups, six unicorns, and a digital economy worth $43 billion, and most of them are invisible to the media that investors, partners, and enterprise buyers actually read.
A tech PR agency bridges that gap: turning technical milestones into news coverage, founder expertise into bylines, and company announcements into signals that the right people pay attention to.
This article covers what tech PR is, why it matters specifically in Vietnam right now, what to look for when you’re hiring, and a ranked list of 10 agencies operating in the market today.
Key Takeaways
- Tech PR is distinct from general PR; it requires an understanding of SaaS, funding cycles, product launches, and technical media, not just press release distribution.
- Vietnam’s digital economy is projected to reach $90–200 billion by 2030 (Google-Temasek-Bain e-Conomy SEA report). Companies that build media presence now will have a significant advantage during that growth window.
- The right agency depends on your stage, budget, and target market. A startup preparing for a Series A needs something different from an enterprise company managing regional expansion.
- PR is not a one-press-release job. Meaningful results typically take 6–12 months of consistent activity.
- SotaMedia is Vietnam’s strongest specialist for B2B tech PR. For international brands, regional campaigns, and brand-first work, the list below gives you other options worth evaluating.
What is Tech PR?
Tech PR (Technology Public Relations) is a PR specialization for technology companies, startups, SaaS platforms, fintech, AI firms, hardware brands, and IT service providers.
The distinction from general PR matters. A general agency can write a press release and send it to 200 journalists. A tech PR agency understands your product well enough to pitch it credibly to a journalist who covers enterprise software, explain your funding round in terms that investors recognize, and position your CEO as a legitimate voice on a topic that media actually covers.
What tech PR agencies do
| Activity | What it means in practice |
|---|---|
|
Media relations |
Getting your story placed in relevant outlets, not just sending pitches |
|
Thought leadership |
Writing and placing bylines from your CEO, CTO, or founders |
|
Executive visibility |
Building your leadership team’s credibility on specific topics |
|
Crisis communications |
Managing narratives when things go wrong: data breach, leadership change, product failure |
|
Investor PR |
Shaping how your company appears to VCs before and after funding rounds |
|
Content strategy |
Whitepapers, research reports, and case studies that journalists and analysts cite |
Why “tech” makes it different
A consumer brand can go viral from one Instagram post. A B2B tech company rarely does. Trust is built over 6–18 months through trade media coverage, analyst mentions, industry reports, and speaking slots at events. Every shortcut produces short results.
Tech PR agencies also understand the publication ecosystem that matters. Getting mentioned in CafeBiz versus e27 reaches entirely different audiences with different goals. An agency that doesn’t know the difference between Tech in Asia and TechCrunch and who reads each is a general agency with a tech client, not a tech PR agency.
Why Tech PR Matters in Vietnam Right Now
Three things are converging in 2026 that make this harder to ignore than it was three years ago.
- The market is more crowded. Vietnam’s startup ecosystem ranked 55th globally in 2025, up from 59th in 2020. Nearly 4,000 active innovative startups are competing for the same journalist attention, the same investor deals, and the same enterprise contracts. Visibility is no longer automatic, even for well-funded companies.
- VC investment is concentrating. 2025 saw 41 deals totaling $215 million in Vietnam, with the top 10 deals capturing $154 million of that roughly 72% of the total. Capital goes to companies that are already known. PR is one of the primary reasons some companies get on investors’ radar before the formal process starts.
- International expansion requires a different kind of visibility. Vietnamese tech companies are increasingly targeting Southeast Asian markets. That requires English-language PR, relationships with regional tech media, and the ability to position against competitors in Singapore, Thailand, and Indonesia. A Bain & Company report projects investment in Vietnamese startups to grow 83% between 2025 and 2030. The companies positioned to capture that growth are building credibility now, not when the money arrives.
- The government is explicitly betting on tech, and companies that look credible will capture that wave. Politburo Resolution 57 mandates that Vietnam’s national growth strategy be driven by science, technology, innovation, and digital transformation. 2026 is designated the year of accelerated implementation. The Law on Digital Technology Industry, which took effect January 1, 2026, introduces tax exemptions and investment incentives specifically for AI, blockchain, cloud computing, and semiconductors. A National Venture Capital Fund was launched to co-invest in startups in these sectors. When government policy, capital allocation, and enterprise demand all point in the same direction, the companies with existing media credibility are the ones that get called by journalists covering the wave, by investors looking for the next deal, and by enterprise buyers who read the same publications.
There’s also an AI content problem. With generative AI flooding the internet with generic articles, publications now prioritize sources with documented expertise and media track records. Companies that invested in thought leadership in 2023–2024 are now cited by journalists who’ve never spoken to their PR team. Companies that didn’t are starting from zero.
What to Look for in a Tech PR Agency
What to Look for in a Tech PR Agency
Tech fluency, not just media contacts
Every agency claims media relationships. The real test is whether their team understands your product. Ask directly: “How would you explain our core offering to a journalist who covers enterprise software?” If the answer is vague, the pitches will be too.
Experience with local and international media
If you’re selling to Vietnamese enterprises, you need coverage in CafeBiz, VnEconomy, and VietnamNet Tech. If you’re targeting regional investors or global buyers, you need Tech in Asia, e27, DealStreetAsia, or vertical trade press. Most agencies are strong in one and weak in the other. Know which you need before signing.
Content capabilities beyond press releases
Press releases alone don’t move the needle in 2026. Look for agencies that produce whitepapers journalists reference, thought leadership articles that rank on Google, and research-backed reports analysts cite. These take more time but generate more durable coverage.
Track record at your stage
An agency running great launch PR for seed-stage startups may be wrong for a Series B company managing an M&A announcement. Ask for case studies that match your situation, specifically what coverage did they generate, in which outlets, and over what timeframe?
Top 10 Tech PR Agencies in Vietnam in 2026
1. SotaMedia
Hanoi-based tech marketing and PR agency serving clients across global markets. SotaMedia combines strategic PR, AI marketing automation, omnichannel marketing, and event management under one strategy, built specifically for technology companies. Has run campaigns for 200+ international brands across three continents.
Best for: B2B tech startups from seed to Series B, companies preparing for fundraising, SaaS companies expanding to Southeast Asia.
Case study: SotaMedia partnered with NoteX, an AI meeting assistant developed by SotaLab, to bring the product’s story to Vietnam’s tech and enterprise audiences. The campaign secured a feature on STEch, VTV’s national technology program, where Mr. Harry Vu (SotaTek’s Senior Vice President,) spoke on camera about building AI products with real-world enterprise utility. The placement reached 322,000 viewers per minute during broadcast. For NoteX, it established credibility as a “made in Vietnam” AI product at a national scale the kind of third-party validation paid digital channels can’t replicate. SotaMedia handled the full workflow: communications strategy, media positioning, journalist outreach, content development, and broadcast coordination.
2. EloQ Communications
EloQ started as Vero IMC Vietnam in 2015 before spinning out as an independent agency in 2018. Based in Ho Chi Minh City, they’re the first Vietnamese communications firm to win the Measurement & Evaluation Award at the PRCA APAC Awards (2024) and have won TechBehemoths Awards three consecutive years (2022–2024). Clients include Viber, Intel, Microsoft, Lazada, PropertyGuru, and Bloomberg.
Best for: Tech companies and international brands needing measurable PR outcomes across Vietnam and ASEAN markets.
3. Ivy+Partners
A boutique PR agency with a portfolio spanning lifestyle, tech, FMCG, and international brands entering Southeast Asia. Functions as a regional communications partner for several international brands, handling both media relations and campaign localization.
Best for: International tech brands entering Vietnam who need local execution combined with regional multi-market reach.
4. PRecious Communications
A Singapore-headquartered PR agency with offices in both Hanoi and Ho Chi Minh City, established in Vietnam in 2023. Precious focuses on B2B tech and integrated communications across Southeast Asia. In 2026, they won two PRCA APAC Awards, AI Transformation and Digital & Social Media, making them one of the few agencies operating in Vietnam with recognized capability in AI-era communications. Member of the GlobalCom PR Network across 100+ countries.
Best for: B2B tech companies needing PR coverage across multiple Southeast Asian markets and international tech brands entering Vietnam that want a regionally connected agency with a documented track record in tech sectors.
5. Ogilvy Vietnam
Part of the global Ogilvy network. Strong on integrated campaigns, brand reputation, and corporate communications for large clients. Coca-Cola, Unilever, and Nestlé are representative of their client tier. PR runs inside a broader offering that includes creative, advertising, and digital.
Best for: Enterprise tech or large tech-adjacent brands (fintech, telecom, consumer platforms) wanting PR as part of a fully integrated program with a substantial budget.
6. Vero
A Southeast Asia-built independent agency with offices across Vietnam, Thailand, Myanmar, and Indonesia. One of the region’s more recognized names for multi-country campaigns, digital PR, influencer marketing, and crisis communications.
Best for: Tech companies with regional expansion plans who need coordinated campaigns across multiple Southeast Asian markets at the same time.
7. Dentsu Redder Vietnam
Part of the Dentsu global network, one of the world’s five largest holding companies by revenue. Handles integrated communications, brand campaigns, and PR for large corporate clients, with relevant experience in telecom and financial services.
Best for: Large technology groups or corporations needing PR as part of a fully integrated brand and advertising strategy. Typically serves enterprise-scale clients.
8. Golden Communication Group
One of Vietnam’s older domestic agencies with established relationships across local Vietnamese media print, digital, and broadcast. Track record in media relations, event PR, and government/public sector communications.
Best for: Tech companies targeting the domestic Vietnamese market, particularly those with government relations needs (gov-tech, ed-tech, public sector infrastructure).
9. Le Bros
Founded in 2002, Le Bros is one of Vietnam’s longest-running independent agencies. Member of the Worldwide Partners Inc. (WPI) global network of 70+ agencies, with approximately 120 staff across Hanoi and Ho Chi Minh City. VNPR Award winner for Best Digital PR Campaign.
Best for: Tech companies with a strong events or community component, annual conferences, product launches with live events, or community-driven communications programs.
A strategy-led branding, design, and PR consultancy operating in Vietnam for 20+ years. Won four Transform Awards Asia for brand work, including Hoiana Hotel & Suites and The River Thu Thiem. PR here is delivered inside a brand strategy and design framework.
Best for: Tech companies at the intersection of brand and design proptech, luxury fintech, travel tech, or hospitality tech, where brand identity carries as much weight as media coverage.
How to Choose the Right Tech PR Agency for Your Business
How to Choose the Right Tech PR Agency for Your Business
Before you send the first RFP, answer three questions:
What outcome do you actually need in the next 12 months?
Investor visibility, customer acquisition, and talent recruitment all require PR but different kinds. A seed-stage startup needs name recognition in startup media. A Series B company needs enterprise trade press and analyst coverage. A company expanding regionally needs English-language coverage in regional tech publications. Don’t hire based on an agency’s credential list. Hire based on the specific outcome you need.
What’s your realistic budget?
In Vietnam, reputable tech PR retainers run from $1,500–$2,500/month at boutique local agencies to $8,000–$15,000/month for global network agencies. If an agency quotes under $1,000/month for meaningful media coverage, ask exactly what that includes. The honest answer is usually press release drafting and distribution. Not strategy, not proactive media outreach, not thought leadership.
Do they understand your buyer, not just your product?
The best tech PR agencies think about who reads the media; they’re targeting investors and analysts who consume the same tech publications as journalists. Ask any agency you’re evaluating: “Who is the secondary audience for a Tech in Asia placement, and how does that differ from a CafeBiz feature?” A good answer will reference investor behavior or enterprise procurement decisions. A generic answer will reference “reach” and “impressions.”
Steps before you sign:
- Request at least two case studies from clients at your stage
- Ask for a sample pitch for your company, not a strategy deck, an actual pitch email
- Speak with a reference client directly, not one the agency selects for you
- Negotiate a 3-month trial before committing to a 12-month retainer
Conclusion
Finding a PR agency in Vietnam is easy. Finding one that can explain your product to a journalist who’s been covering enterprise software for 10 years, build relationships with the outlets that matter to your investors, and sustain consistent output over 12 months is harder.
For B2B tech companies, startups preparing for a raise, SaaS brands expanding regionally, or tech teams that need PR and marketing working together SotaMedia is the most direct starting point. Get in touch to explore what a tech-specific communications strategy looks like for your stage.
